Update to Seller-Fulfilled Refund Process By January 26, 2026
Overview of the FBM Refund Process Update The update to seller-fulfilled refund process by January 26, 2026 marks a significant shift in how Amazon manages refunds for Fulfilled by Merchant sellers. Amazon’s goal is simple: improve the return experience while giving sellers more breathing room to inspect returned items properly. Under the new policy, sellers…
Muhammad UsmanA Positive Shift in E-Commerce Operations
Why This Trend Is Worth Talking About Most conversations around e-commerce operations lean negative. Lost packages. Fraudulent returns. Endless support tickets. So when something actually improves in a noticeable way, it deserves airtime. Not to paint a rosy picture, but to acknowledge real progress when it shows up. This season and the last one have…
Prepare for the 2025 Tax Season: What Amazon Sellers Need to Know
As the end of 2025 approaches, it’s a good time for Amazon sellers to get ahead of tax season. Amazon has shared important reminders and updates around Form 1099-K, reporting thresholds, and tax information requirements. Understanding these changes now can save time, stress, and potential account issues later. Below is a clear breakdown of what…
New Amazon Search Feature (Beta): “Shop Brand Sites Directly” Explained
Amazon is quietly testing a new search feature that could change how buyers discover products and brands. The beta feature, labeled “Shop brand sites directly”, introduces external brand websites into Amazon search results under a separate section called “Results from the web.” This is not a small UI tweak. It signals a broader experiment in…
Amazon Update – Brand Store Quality Ratings
Amazon has quietly made a major change to how Brand Store quality is measured, and it has real implications for brands that rely on storefront traffic. The focus has shifted away from surface-level engagement metrics and toward what actually matters to Amazon: sales performance. If your Brand Store attracts visitors but doesn’t convert, this update…
How to stop FBA from packing fragile items in poly mailers / envelopes?
1. Understand FBA’s Packaging Rules Amazon’s fulfillment system prioritizes speed and efficiency over fragile handling. Even if you mark an item as fragile, robots and packers often ignore it. Amazon assumes sellers send items ready to withstand typical handling—including drops of up to 3 feet. Key takeaway: Your inbound prep must make the item independently…