Reply To: How does the up and down bidding strategy work?

    Anna Norah
    Beginner
    GB

    In “Up and down” bidding strategy, Amazon will increase your bid up to 100% if a click leads to a conversion and up to 50% for all other placements if the click is likely to lead to a conversion. In the same way as the “Down Only” adjustment, the downward adjustment is applied to low-converting clicks.