Reply To: Repeating keyword effective for bidding on that keyword in PPC?

    Anna Norah

    Well, don’t repeat keywords as much because writing a keyword in a listing 1 time is enough, or the maximum you can use is 2 times if it is your main keyword. So, when you have written that keyword in your listing, whenever Amazon finds that customers are searching for that keyword that you have used in your listing, it will show your product to those customers. So, keywords repeating as such didn’t affect PPC. One time targeting is enough. You can try different keywords in your content and then run PPC campaigns on them to show your product on those keywords. If you don’t use any keywords in your listing but you have targeted this keyword in your PPC campaign, your product will also be shown for this keyword.