Reply To: Metrics for track amazon ppc campaigns ?

    Emma
    Beginner
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    These metrics we can track on PPC campaigns

    Cost type

    Impressions

    Top-of-search impression share (IS)

    Clicks

    Clickthrough rate (CTR)

    Spend

    Cost-per-click (CPC)

    Orders

    Sales

    Advertising cost of sales (ACOS)

    Return on ad spend (ROAS)