Reply To: which budget setting is best in ppc ?

    Esra bale

    If you have campaigns under a specific portfolio you can set the use budget cap which means you set a specific amount for all the campaigns under one portfolio, you can use a budget cap for a portfolio and you can set a budget for a specific date and the monthly recurring budget. This is mostly for the purpose of if you want to spend a specific amount for some campaigns for specific events and also if you want a monthly budget for some campaigns.
    On the other hand, the campaign level budget is for the campaigns that are not under any portfolio and you set the target budget of each individual campaign per day.