Reply To: Will aggressive PPC strategy recommended for new product launch?

    Esra bale
    Beginner
    none

    Yes aggressive PPC is recommended for a new product launch, as in the start new ASIN does not have any sales history, so the amazon algorithm shows your product according to your targeting and keywords that you have used in your listing. To start, you should go for aggressive PPC as in this way you can build a sales history and the amazon algorithm will have enough data to show your product according to your sales history.