Reply To: What is the difference between amazon DSP and display ads?

    Sam
    Enhanced
    GB

    Hi Jacob yes its quite confusing because of name resemblance but actually both have huge difference. Let me explain you simple way. Display ads are available only on Amazon while DSP ads are used by brand which are not directly sell to amazon. With DSP ads you bring outside traffic to your amazon detail page mean while Display ads can increase sales and brand awareness inside Amazon.