Reply To: How to fix the high click through rate with a low conversion rate?

    John David
    Beginner
    none

    This happens sometimes when you start the PPC campaigns for any product and you got good impressions, you got good click through rate, but the conversion is low, that means audience is coming to your listing but its unable to convert to sales, means they are not buying your product, that only happens which the visitor not found your listing attractive and leave, you must optimize the detail page of your product, Images and Price Plays an important role to attract the customer, make yours listing images more attractive and create A+ content, also optimize the Price and set the price slightly lower then the market Price.