Reply To: Can i negative target the keywords with phrase match in phrase match campaign?

    John David

    Yes you can do the negative Phrase targeting in phrase campaign, like you got the search term of the keywords “shoe size 12” but you only sell the variation of size 8 and 10, you should target 12 in the phrase negative as people searching for size 12 will not buy your variation so you should target 12 as negative phrase.