Reply To: Do I need to target all variations while creating PPC campaign?

    John Aly
    Enhanced
    none

    You can target them all in one campaign but I think you don’t have to do this because this will not give you better results. In my opinion, you should have to target all variant products individually in PPC, this will give you better results. The individual campaign’s budget would be used on all keywords or asins rather then a single campaign for all variations.