Reply To: Is there any VAT obligations on US seller selling in Europe?

    Anna Norah

    Yes, you have to pay the country’s import VAT if you are fulfilling your orders using USA FBA inventory. This VAT would be included in the price of your product. If you are selling your product in the USA at $25, when you sell this product through “Pan European”, then in the UK your product price would include 20% VAT, so your product price for the UK would be $30.