Reply To: What Is an Impression on Amazon?

    john wick
    Enhanced
    none

    Impressions are counted when a customer is shown an ad. The metric Impressions counts how often your ad was displayed to buyers. Via the Seller Central access or the Amazon Marketing Services platform, all impressions of individual campaigns and Amazon keywords can be called up and evaluated. Impressions should always be viewed in conjunction with clicks (CPC), costs and sales in order to draw conclusions about the success of a PPC campaign.