Reply To: what is amazon ppc?


    Amazon pay-per-click (PPC) advertising is part of amazon’s internal advertising system. Through amazon PPC, brands, agencies, and third-party sellers can target specific keywords to create advertisements for their products, which appear in amazon’s search results and competitor product listings. That way, sellers can present amazon customers who are ready to make a purchase with relevant products at the point of sale — and then measure their ads’ performance to identify which specific ads are driving conversions.