Reply To: What is the best click through rate on Amazon?


    A CTR of around 1.00% or higher is good, that means 1 out of 100 people are clicking on your product, the higher the CTR meaning higher chances of getting sales, so you cannot generally expect to have a higher CTR unless your images, pricing, and reviews are extremely good, average CTR on Amazon is around 0.60%, so, initially, even if you have about 0.30%-0.8%+ you’re still good to go.