Reply To: What is the best click through rate on Amazon?

    Jason
    Enhanced
    none

    The higher it is the better it is, anything above 0.40%, is good but this also depends on clicks so suppose you’ve had 200 impressions & 2 clicks, you’re CTR is 1.00%, while in another scenario you have gotten 2000 impressions & 10 clicks, while your CTR here is 0.50% you had higher chances of getting sales.