This is pretty easy, Amazon has traffic already, you need to advertise, SEO, and sell your product through their channel, while on Shopify it is a bit more than that you have to generate traffic, advertise, SEO, etc. which then will convert into a sale, so this is a bit intimidating for the new seller or people who don’t understand these things, will eventually go for Amazon in the start, however, if someone has an established brand they can sell on their website or Shopify store, as this is more helpful toward the brand building aspect of your brand.
