Reply To: How do you use negative keywords in PPC campaigns to improve campaign performanc


    Negative targeting is done to prevent any additional keyword that you can encounter in Broad, Phrase or Auto Campaigns, so one way of improving is just that you do research and know what keywords you can get in these campaigns and negatively target those keywords when you create the campaign, another one is to consistently check the keywords that are irrelevant and negatively target them if they are giving more spend, this helps with spend control and let you target more precisely.