Reply To: How do you use negative keywords in PPC campaigns to improve campaign performanc

    John David

    You should target negative keywords in your campaign to improve the campaign performance, here you target those keywords which you think that these keywords can cause you irrelevant spending, and once you start getting the search terms you got some irrelevant search terms which kept giving to spending but no sales this cause you high ACOS of the campaign, you should target these keywords as negative to avoid high spending and high ACOS.