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Reply To: Can I measure and track the performance of my Amazon PPC campaigns

    Anna Norah
    Beginner
    GB

    Stella, every metric on the advertising tab is used to measure the performance of your campaigns. You can see, for example, how many impressions your campaigns receive and how many customers click on your product. Then you can examine your CTR rate, as well as your spending, the ACOS of the overall campaign, your ROAS, etc. Everything in the PPC campaign is used to measure the performance of your campaign.