Reply To: What role do customer reviews play in Amazon’s branding?

    Anna Norah

    As you know, Stella, whenever we buy a product, we first look at the reviews of the product to determine its authenticity. Customers will not buy that product if its reviews are negative because Amazon is known for its high-quality products, so customers always choose Amazon because it provides high-quality products. So, if there are any listings with bad reviews, this product definitely has low sales.