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Most important to listing a product will be the UPC/EAN whatever GTIN is appropriate for your country/region of selling, then the title, bullet, description, and for a brand name you can either use generic or get an exemption for the brand name you have if you have a brand registered then you should use that, eventually, dimension, weight, other you can check from the backend, things that are required will automatically be highlighted if you missed them and try to “save and finish”.