Reply To: What to do with keywords which has high conversions and high ACOS?

    Emily Dar

    If one of your keywords has high conversions but also a high ACOS (Advertising Cost of Sales), it means that the keyword is generating a significant number of sales, but the cost of acquiring those sales through advertising is also high. This can result in reduced profitability and lower return on investment (ROI). To control your ACOS: Review your campaign structure, Optimize your bids, Improve your targeting etc.