Reply To: What are some of the key metrics and KPIs that sellers should track ?


    The KPIs (Key Performance Indicators) that a seller should keep track of are ACOS/ROAS (as it shows how much you’re gaining in contrast to spending), CTR (tell you how relevant your ads are in comparison to the keywords that you have bid on), eventually impression (it shows you how many have seen and due to this you can calculate if your CTR is good or bad), of course, spending and other things you should keep track of as well, but these few performance indicators are the most important one to let you understand if the campaign is performing adequately or not.