Reply To: What factors influence the cost of Amazon PPC campaigns


    Factors such as bid, how big your competitors are, how big your product market is, and product cost can also impact, the search volume of keywords, to optimize your campaign for maximum ROI, you’ll need to understand the perfect bid, what time your buyers (potential i.e.) are most active and most willing to buy, to be able to get more sales with less or waste spending, these can help you optimize the keywords and bids, which can eventually lead to better ACOS, and ROI.