Reply To: What are some of the challenges and limitations of Amazon PPC


    Honestly speaking, PPC itself is a challenge, you’ll need to consistently monitor and keep track of your competition, e.g. you have set your bid to suppose $1.9 which is the highest at 11:00 pm, however, at 12:00 am you see that the highest bid right now is $3.2, so you need to adjust, as a competitor are consistently working around things, this will be the biggest challenge, to keep track of where your competition is and how far or ahead you yourself are.