Reply To: What are some of the key metrics and KPIs that sellers should track ?

    Jason
    Enhanced
    none

    There are several key metrics and KPIs that sellers should track when measuring the success of their Amazon Brand Campaigns. Here are some of the most important ones:
    1. Impressions

    2. Click-Through Rate (CTR)

    2. Cost per Click (CPC)

    4. Conversions

    5. Return on Advertising Spend (ROAS)

    6. Advertising Cost of Sales (ACoS)