Reply To: How would you approach optimizing your campaign for a luxury product on Amazon,

    Robert John
    Beginner
    US

    CTR depends on few factors including the product main image, reviews, price, title and any batch like best seller, Amazon choice or coupons etc. These factors help to improve CTR. When a customer click on a ad then he will see the PDP optimize your title, bullets and A+ content. Then run a campaign with 5 super relevant keywords in 5 different campaigns for ranking and also a campaign for Brand defense target a product of your brand in your campaigns.