There are two ad formats in sponsored display, the first is to promote your product with an image, and the second is a video.
Two types of targeting:
1) Contextual Targeting: In contextual targeting, we can target a category or individual products.
2) Audience Targeting: In audience targeting, we can target different audiences, including Amazon audiences, views remarketing, and purchase remarketing.
We can also target these audiences in depth by refining them.
A combination of Sponsored Display audiences and contextual targeting is possible. Contextual targeting can be used to drive traffic to detail pages, and Sponsored Display audiences can be used to reengage audiences, help close sales gaps, or strengthen customer loyalty.
