Reply To: How can I use Amazon’s Brand Registry to protect my brand


    In order to use the brand registry, you must first get a trademark, which is what will protect your rights on Amazon. With the brand registry, you can defend your brand against competitors, counterfeits, and other threats. As for the ranking, it will permit you to use brand features like A+ posts, storefronts, brand campaigns, and other elements. These can be used to improve brand visibility and first impressions, which could result in more sales and eventually a better ranking.