Brand Authorization: This refers to the process of getting permission from a brand owner to sell their products as a third-party seller on an e-commerce platform. For example, if you want to sell Nike products on Amazon, you would need to obtain brand authorization from Nike first.
Brand Registry: This is a program offered by Amazon that allows brand owners to protect their trademarks and intellectual property on the platform. To enroll in the program, a brand owner must provide evidence of their registered trademark and other information to prove ownership of the brand.
