Reply To: what is valid tracking rate on amazon


    The VTR is calculated by dividing the total number of orders by the number of orders with reliable tracking information. A high VTR implies that a seller provides accurate and timely tracking information for their shipments on a consistent basis, which is critical for sustaining consumer confidence and satisfaction.
    Sellers that use FBM services must maintain a minimum VTR threshold of 95% to remain eligible for these services. If a seller’s VTR falls below this level, Amazon may suspend or restrict their usage of FBM services until the problem is remedied.