Reply To: What are some effective strategies for optimizing Amazon PPC campaigns


    • Optimize campaigns using high-performing keywords from auto campaigns
    • Use negative targeting to reduce wasted ad spends
    • Calculate target ACoS and optimize your bids
    • Have a high budget for the peak conversion times
    • Bid aggressively on alternative keywords
    • Bid for the top of the search placement & branded keywords
    • Bid high on high-converting products in the product targeting campaigns
    • Run product targeting on products that are getting external traffic

    This Time Too Shall Pass