Reply To: How can you compete with their pricing without compromising your profit


    You cannot compete in terms of pricing, as has been the case with some of my products, where our landing costs were equivalent to $5-$6, and they were selling for $4.99, it is impossible to compete with such competitors, however, what you can do to compete with the overall market is you need reviews, pricing at a sweet spot, we adjust our pricing at a good $11, with low profits, yet maintaining better sales, you’ll need some discounts, overall better brand appearance than your competitor, only then you can win this one, you can target competitor with good sales, bit worse rating though not worst rating, higher pricing than you, then you can drive their traffic to your listing and have better sales, it is a situation where you kind of have to ignore the $4.99 competitor entirely.