Amazon Today Deals
Amazon Today Deals
Amazon Today Deals

Reply To: What is the best PPC strategy for new sellers on Amazon?

    Anna Norah
    Beginner
    GB

    I will suggest you use the manual campaigns and target the most relevant keywords in these campaigns; run separate campaigns for the high search volume, low search volume, and medium search volume keywords; analyze the stats to see which keywords have better conversion; and pause those keywords that are causing high spending. You can also use the auto campaigns, but I think auto campaigns give you irrelevant keywords too, so you can pause the “complement and loose match” ad group in start and only run the “close match and substitute” ad group to get sales.