Reply To: If the Impressions on your product is 100 and 10 customers click on your product

    Adam
    Beginner
    US

    If your product has 100 impressions and 10 customers click on your product, the click-through rate (CTR) is 10%. The formula with calculation is mentioned below:
    CTR = (Clicks / Impressions) * 100
    CTR = (10 / 100) * 100
    CTR = 10%