Reply To: How do I measure the success of my Amazon PPC campaigns?

    John Aly

    You can measure the success of the PPC campaigns with the ACOS (Advertising cost of sales), If your ACOS is higher then the 30% or 35% then you need to work on your PPC campaign and If it is low than 30% then you PPC campaigns are working well but you can work on them to decrease 30% ACOS.