Reply To: What is the process to check the Click-Through Rate (CTR) of my PPC campaign

    John Aly

    The CTR is displayed as a percentage and represents the number of clicks your ads received divided by the number of times your ads were shown. You can analyze the CTR to measure the effectiveness of your PPC campaign. A higher CTR generally indicates that your ads are relevant and engaging to users, while a lower CTR may indicate the need for adjustments to your targeting, ad copy, or bid strategy or placements.