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Reply To: How do I measure the success of my Amazon PPC campaigns?

    Milly
    Beginner
    none

    we can measure the success of PPC campaigns by
    1. Click-through rate(CTR)
    2. Conversion Rate (CVR)
    3. Advertising Cost of Sale (ACoS)
    4. Break-Even ACoS.
    5. Return on Advertising Spend (RoAS)
    6. Break-Even RoAS.
    7. Total Advertising Cost of Sale (TACoS)
    Mostly we analyze Acos of our campaigns. Our Acos must beblow 20% otherwise you need to work on your campaigns.