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Amazon Today Deals

Reply To: What targeting options are available in a manual campaign on Amazon?

    Andy Smith
    Beginner
    none

    You have two main targeting options available for manual campaigns in Sponsored Ads: Keyword targeting and ASIN targeting. Both keyword targeting and product targeting have their advantages and can be effective in different scenarios. Starting with keyword targeting and expanding into product targeting as you gain more experience and data can be a practical approach.