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Reply To: How Does Contextual targeting work?

    Barden John
    Beginner
    none

    Contextual targeting allows you to promote your product to people who are actively looking for it or related products and categories. Sellers will be able to reach more of their audiences at further stages in their purchasing experience by using category and similar product targeting. Advertisers will now be able to reach audiences both inside and outside of the Amazon shop using the contextual targeting method.