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Reply To: How Does Contextual targeting work?

    Emma
    Beginner
    none

    Contextual targeting enables sellers to effectively promote their products to individuals who are actively seeking their specific offerings or related items and categories. By utilizing category and similar product targeting, sellers can expand their reach to potential customers at various stages of the purchasing journey. This approach allows advertisers to connect with audiences not only within the Amazon store but also outside of it, utilizing the power of contextual targeting.