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Reply To: What is Amazon A+ content or EBC?

    Sylvester
    Ultimate
    US

    Amazon A+ Content, or Enhanced Brand Content (EBC), is a feature on Amazon that allows sellers to enhance their product detail pages with visually appealing and informative content. It includes additional images, descriptive text, and formatting options to create a more engaging shopping experience. The goal is to increase customer engagement, conversion rates, and differentiate products from competitors. A+ Content/EBC is available to sellers enrolled in Amazon Brand Registry.