Reply To: I have run the Exact campaign

    SAVAGE
    Beginner
    US

    If a keyword is not bringing in sales in a specific campaign, you should first determine whether that keyword is causing you a lot of spend or if your spend is low but you are not getting orders.If the spend is too high, you can pause the keywords; if the spend is too low, you can give the keywords a chance by increasing the bids. Adding keywords to a negative group is a bad idea.