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How does the Amazon PPC auction work?

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    John David
    Beginner
    none

    I have started running the PPC campaign for my product and but amazon is charging me more then the bid I have set for the keywords that I have targeted, sometimes I get the click with Low CPC and sometime get the click with higher CPC and I am confused now, Please help me know how this amazon PPC auction works.

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      William
      Beginner
      US

      It depends on the biding strategy you have selected for a specific campaign and if you have selected up and down then Amazon will charge you according to the most suitable price to win the auction and that could be higher than the bidding you have selected.

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