- This topic has 1 reply, 8 voices, and was last updated 9 months, 3 weeks ago by
Sylvester.
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After the deal days of Black friday and Cyber monday how to sustain sales? what should be done with the ppc campaigns?
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Besides PPC, keep offering discounts on your products like coupons or prime exclusive discounts to maintain the sales momentum.
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keep running the PPC campaigns with suggested bids or a few cents lower than the suggested bids. it’ll be good enough for getting a first mover advantage if you are offering discounts.
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Try to spend on PPC to maintain the sales and also use the affiliate websites to get maximum orders.
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Hello Jacob! After the black Friday and cyber Monday deals do two things to maintain the sales the first one is keep running campaigns with aggressive bids and the second thing keep offering discounts on your listings.
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To maintain sales momentum, offer coupons and prime-exclusive discounts on your products along with PPC.
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Keeping on your PPC campaigns. Optimize them and go for some outside traffic and keep offering discounts on your products.
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When you get good conversion in deals day like black friday and cyber monday by offering customer good prime exclusive discount, there is a drop in sales once the discount is off from the listing, first of all you should offer product of good quality which added values to customer life so customer come back to you again and again, another why is to maintain bit discount on the listing, that will help you maintain the orders.
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You can run coupons on your listing to sustain sales and with an optimized PPC that could be more effective.
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Spend money on PPC to keep up sales and use affiliate websites to generate as many orders as possible.
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You should keep the campaigns running after the deal days of Black Friday and Cyber Monday as the campaigns will help you get more sales and also help stabilize your ranking. Maybe you will get good results after the events as your sales rank improves a lot.
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