- This topic has 5 replies, 12 voices, and was last updated 9 months ago by
john wick.
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I am selling Automotive spare parts can someone please tell me which campaign type will be best for me to improve sales?
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If the competition is high and you cannot get ranks, then go with the Sponsored Product, specifically ASIN targeting or category targeting, this can help you with targeting only a handful of seller you want to target and can help improve sales.
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I would suggest taking a start with the auto campaign and then going for the sponsored product. That will be good for you.
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According to me opinion first you should go with auto campaign to discover relevant keywords. After that, you should run a manual campaign with those keywords that give conversions and have low competition.
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I would advise beginning with the auto campaign and moving on to the sponsored product afterwards. You’ll benefit from that.
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If you are selling automotive spare parts then the best strategy would be that you only run manual campaign for main keywords and then run ASIN targeting campaign by targeting those sellers who are exactly selling the part tat you wish to sell
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I would suggest to go with the auto campaign initially and then after that analyze the results and move ahead with the different campaign.
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I would suggest starting with the auto campaign and then switching to the sponsored goods. You will gain from that.
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If you are a new seller then I would suggest you should go for the auto campaign this way you will have more relevant keywords and then later on you can shift to the manual campaign.
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Sponsored Display and Sponsored brand campaigns are good option for promoting your automotive spare parts. Beacuse display will help you to reach new aundiences on amazon and off amazon, and brand campaigns allows you to promote your product through the video campaign.
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My suggestion is that go with all type of sponsored ads including sponsored products, sponsored brands and sponsored display as well.
First of all do complete competitor analysis and find most relevant keywords of your product. Then run manual campaign in sponsored products and also run auto campaign as well and done negative targeting of those keywords in auto campaign that you have targeted in manual as you can find new keywords related to your product.
Run a brand campaign with these relevant keywords that you have targeted in manual campaign with your product video. -
Go with sponsored display campaign along with Exact match campaigns, It’ll help you in getting quick impressions and conversions both.
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Starting with the auto campaign and moving on to the sponsored goods is what I would advise. That will benefit you.
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