Can Amazon Brand Analytics help sellers track their competitors’ performance?

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    Sylvester
    Ultimate
    US

    Can Amazon Brand Analytics help sellers track their competitors’ performance on the marketplace and gain a competitive edge?

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      Emma
      Beginner
      none

      Yes, Amazon Brand Analytics can help sellers track their competitors’ performance. One of the features of Amazon Brand Analytics is the “Market Basket Analysis” report, which shows the products that customers are buying together, even if they are not from the same brand.
      Additionally, the “Item Comparison and Alternate Purchase Behavior” report in Amazon Brand Analytics can show how frequently customers compare a seller’s products with those of their competitors and which products customers choose to purchase instead.

      Khalifa
      Beginner
      GB

      Yes, Amazon Brand Analytics can help sellers track competitors’ performance by providing data on sales volume, search frequency, and conversion rates. Analyzing this data can help sellers identify opportunities to improve sales, adjust pricing strategies, and differentiate their products to gain a competitive edge.

      This Time Too Shall Pass
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