- This topic has 16 replies, 17 voices, and was last updated 1 year ago by
John Wiz.
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I receive good organic orders and my PPC only spends budget in that scenario can I pause all my PPC Campaigns to avoid spending?
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You can pause the campaigns, but my suggestion would be to not pause but rather slow down it a bit so that you won’t lose much traction from PPC and still have the chance of getting sales from your campaigns.
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You simply have to go with a low budget and low bidding, that’s how you can maintain your campaigns but pausing the campaigns are not recommended.
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You should pause the campaigns with high ACOS but never pause Amazon ads completely as Amazon ads play a very important role in the visibility of your products on Amazon.
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It is possible to pause the campaigns, but you should slow them down and decrease your bit rather than pause and still have a chance of getting more sales with them.
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It is not a good idea to pause the campaign as campaigns are giving you traffic and bringing people to your listings to decrease the bids or decrease the budget to spend little less
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I think you should keep running them instead of closing them because you can get a lot of impressions and maintain your visibility on keywords by running your ads. on the other hand, you can decrease your bids and pause a few keywords that are not performing well.
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Hy Riz! You can pause all the PPC campaigns but my suggestion is that just lowered your bids.
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Yes, you can pause all the campaigns. But my suggestion is campaigns should be slowed down and reduced rather than paused in order to increase their chances of being successful.
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You should not close the PPC campaigns. Check your search term if you are running a broad and phrase campaign or lower down your PPC campaign budget and bids, You need to keep running a PPC campaign as it will always increase your visibility and you should not skip it.
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Well Riz!! According to your opinion my suggestion is you can simply lower the bids to control the spend but pausing all campaigns is not good idea.
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I think we should have paused the PPC and moved toward the outside traffic. As we are already spending on the PPC. Why do not we use the outside traffic to get the conversions and improve the ranking…!
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If your campaigns are causing spend then you have the option to use budget cap, lower your bids or reduce campaigns budget, pausing your PPC campaigns will stop traffic to your listing and it will ultimately affect your ranking!
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Well if you are started getting sales it does not mean that you pause all the PPC campaign getting the organic sales just because of the listing visibility that you try to push through the PPC.
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Well, if you are getting good organic orders and getting the spend through the PPC campaigns so please don’t pause all of your campaigns because if you are going to pause the campaigns there you must loose your visibility in the market so simply you can just decrease the bids on all of the keywords.
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I wouldn’t suggest you to pause all campaigns especially those with good ACOS and more sales, you can pause the campaigns which are causing high spend and ultimately generating no sales at all.
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If you are receiving organic orders, not from your PPC campaigns then you should optimize your keywords bids and campaign budget to lower your expenses but you should not pause the PPC campaigns.
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No, I will not suggest you pause all campaigns whether you are getting sales or not. But you can slow down your campaigns if you are getting high spend.
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If you are getting good organic orders but not getting any orders from PPC, you only getting spend from there it mean you have done wrong targeting, your product listing quality is good, its ranked, its have good demand, but when it comes to PPC, you only got spend, Please check the targeting, and pausing the campaign is not good idea.
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It is not a great idea to pause your campaign it’s better to reduce your bids if you are not getting sales.
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