Can I use a competitor’s brand name in my PPC ads?

  • Post
    Sylvester
    Ultimate
    US

    I want to run the Manual ppc campaign and i have found that my competitors are getting good sales so now i want to confirm that can i use the competitors brand name in my campaign or not ?

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  • Replies
      Jason
      Enhanced
      none

      Yes, you can use a competitor’s brand name in your PPC campaigns but not in the content. There would be fewer chances of sales if you’re using a competitor’s brand name because if a buyer comes to that particular brand then it will not buy the product from you.

      Stephen
      Enhanced
      none

      There is no restriction of using competitors name in PPC ads, but infact it does not give you any benefit because if your product is shown against some other brand name then the customer who used that brand name will be looking for that very brand and there is a huge possibility that he will not buy from you!

      John David
      Beginner
      none

      Yes you can target your competitor brand name in the PPC campaigns, but I don’t think that will be much effect, cause if the buyer search for that brand he or she come to buy that specific product not other brands, so that is why that might give you spend only.

      SAVAGE
      Beginner
      US

      Yes, you can use your competitor’s brand name in your PPC.

      John Wiz
      Beginner
      US

      Yes, you can use your competitor’s brand name in your PPC campaign but there are very few chances for you to get any sales by targeting your competitors’ name.

      John Aly
      Enhanced
      none

      Yes can target your competitor’s brand name in your PPC campaign

      Khalifa
      Beginner
      GB

      Yes you can use the competitor’s name in your campaign to target this brand.

      This Time Too Shall Pass
      Hannah hazel
      Beginner
      US

      Yes, you can include the brand name of a competitor in your PPC campaign, but there are very few possibilities that doing so would result in any sales

      William
      Beginner
      US

      Yes, you can target your competitor’s brand name in your campaign to get his audience and this is a really good strategy if your competitor has a good search volume and a good customer base for its brand name.

      Emma
      Beginner
      none

      Yes, you are able to use the competitor brand name in your advertising campaign to target this one.

      Emily Dar
      Beginner
      US

      Definitely yes, you can target the competitor brand name in your PPC ads but make sure to target that competitor who has fewer ratings, reviews, low quality in images, and higher price than yours, in this case, this strategy gives benefits.

      Linda
      Beginner
      US

      Yes, you can use your competitor’s brand name in your PPC, but there are very few possibilities that doing so would result in any sales.

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