Amazon Today Deals
Amazon Today Deals
Amazon Today Deals

Cost on Amazon PPC is getting higher and don’t know how to control it? 

  • Post
    Sylvester
    Ultimate
    US

    Cost on Amazon PPC is getting higher and don’t know how to control it so can anyone guide me how can i do this?

Viewing 15 reply threads
  • Replies
      John David
      Beginner
      none

      No doubt, if you are doing private label you have to spend alot of amount on advertising, and cost of advertising increases day by day on amazon the cost increase due to increase in the competition of your product, also sometime you go with high bidding and its results in high cost of advertisement.

      Riz
      Beginner
      AL

      Control your spending by just spending on those keywords that are giving you sales.

      Anna Norah
      Beginner
      GB

      You should properly analyse your campaigns to determine the reasons for the high spending, such as if some keywords are bleeding, in which case you should lower their bids and try to find keywords with low bids that you can sell on. You should try different bidding strategies, like down only, fixed bids, up and down only, etc., to see results on them.

      SAVAGE
      Beginner
      US

      This is because more sellers are coming into the market and competition is increasing daily. The best solution is to go for long tail keywords and find those keywords on which there is less number of sponsored products so your product can get more visibility with low-cost biddings.

      Stephen
      Enhanced
      none

      You can take many steps like changing the bidding strategy of your campaign, pausing the keywords with high ACOS, lowering the bids of the keywords, pausing the campaigns with high ACOS, using low search volume keywords with low bids

      Jason
      Enhanced
      none

      The first step to reduce PPC cost is to change bidding strategy, reduce campaign daily budget, use some budget cap, and after these optimize PPC campaign, pause the keywords with high ACOS, use lower number of keywords, reduce keyword bids and similar steps like this will help you to decrease your PPC cost

      Linda
      Beginner
      US

      Try to target those keywords which give more visibility and less spend, e.g. long tail keywords. These keywords give good impressions and conversions. Also these keywords cause less spend and hence the cost for the PPC reduces which is good.

      Khalifa
      Beginner
      GB

      pause the bleeding keywords or you can optimize the campaigns as per your own criteria.

      This Time Too Shall Pass
      John Aly
      Enhanced
      none

      Just spend on those keywords that are most relevant keywords and spend on those keywords that have some conversions. Don’t target broad keywords in the PPC campaigns.

      Emma
      Beginner
      none

      You have to pause the bleeding keywords and have to optimize those keywords which are getting sales and also go for long tail keywords.

      Adam
      Beginner
      US

      Well Sylvester!! You can analyze that campaign thoroughly then you can decrease the bids on those keywords they are just spending rather then conversions.

      Madison
      Beginner
      BI

      filter out your campaign on the basis of the last 7 days, and thirty days and find out the keywords in which you are getting more spend not getting conversions. find out the converting keywords and retarget them in your new campaign. You just need to re target them with different targeting structure you’ll find good results.

      John Wiz
      Beginner
      US

      If your PPC spending is increasing then you should optimize it by pausing those keywords which are only causing you to spend but not conversions and you can also increase the bids of those keywords which are grabbing conversions.

      Robert John
      Beginner
      US

      Make sure you spend your money on keywords that are relevant and have some conversions. Target most relevant keywords in PPC campaigns instead of broad ones.

      Esra bale
      Beginner
      none

      Optimize your campaigns on daily basis.

      William
      Beginner
      US

      Sometimes during the peak season, the bids will be a lot higher than usual so due to that the cost of the advertisement will be higher but you can use other techniques like placement biding.

Viewing 15 reply threads
  • You must be logged in to reply to this topic.